Pricing
is based on the square footage of the property and is 15 cents per square foot.
A 3000 square foot home would cost $450 (plus tax). [Take the total sqft and multiply it times the cents per sqft:
3000 x .15 = $450]
Each
job is calculated based on the square footage of the property per a certifying authority (i.e. County Appraisal District,
Builder, etc).
WHO PAYS? Generally
speaking, the Realtor listing the house pays for the SMARTePLAN®.
A Home Seller pays a Realtor a commission based on the services they are providing and their professional skill set which
includes: positioning the property properly, pricing it effectively, and promoting it in the market-place. Since
a SMARTePLAN is a marketing tool, the fee usually resides with the listing realtor.
Although
not always..... as I have had the Realtor and Seller split the fee, and I also had one newly minted Realtor (who
couldn't afford the fee) ask the home seller to pay the fee up front, with the agreement that the full amount would
be reimbursed at closing (the house sold in 61 days).
THE MOST BANG FOR YOUR BUCK As a homeseller, the key is to understand the level of service the realtor
will provide you in marketing your home.... because marketing plans vary widely with each Agent.
As a homeseller you are likely paying 6% commission (varying between $40K -
$100K+ for high end homes). Why would you pay full commission and settle for a realtor spending ineffectively on
marketing materials (typically ..... broker subsidized photos and ads) --- none of which shows the detail, and showcases YOUR
$400,000+ property like a SMARTePLAN does.
PAYING
FULL COMMISSION, BUT NOT GETTING TOP LEVEL REPRESENTATION? Other HomeSellers with $400,000+ homes, paying the same 6% commission you are, are getting
better marketing exposure, and a greater range of distribution than you .... because their Realtor uses eTools, like a SMARTePLAN, as part of their marketing
package.
[See:
"Info For HomeSellers - How the MLS Works"]
Use
the best tool to market your home..... use a tool DESIGNED for online marketing. The National Association of Realtor's report 74% of homebuyers utilize Internet
searches to locate a home, and beginning in 2005 --- a new trend --- more buyers found their home on the Internet than
through a Realtor.
If your
property isn't being significantly marketed online ... you are not getting the best available marketing
--- and others are. [ See "Buyers have Changed, but not Realtors"]
Ask
your Realtor what "new" online tools they use? If "posting it on the MLS" is their only "eTool", there's a (substantial) hole
in your marketing plan. What's going to make your property STAND OUT from the 42,000 others also "posted"
onto MLS? Ask them if they use interactive floorplans BEFORE you sign the listing agreement, or decide
to renew your current agreement.
Getting Ready to Sell Your Home?
Investigate & Understand Your Realtor's Marketing Expertise... What's Their Plan for YOUR Property?
NOT
A COMPUTER PERSON?If you are
not a "computer person" and just don't understand all this --- call me. While you may not be a computer person ....
Buyers are.
Analysis
of this new generation of Buyers reveals they want "better" information about properties and they want it immediately
available (i.e. they don't want to -- and won't --- call a Realtor and ask questions about a property.)
Buyers
want ALL the information online and accessible to them). If your property isn't represented as
well as others --- Buyers will pass you by, and digest and analyze the information on other properties that IS made available
to them.
I'm
not a realtor, I'm not affiliated with a realtor, and am available to answer any question you may have. Call me
and ask me questions, or just send me an email. I'm happy to help you however I can. I'm just going to answer your question
... I'm not going to put you on a call-back list and keep calling you. (Personally, I find it annoying when people do
that to me, and I won't do it to you.)
