THE BUYER PROFILE HAS CHANGED -- HAS YOUR REALTOR KEPT UP?

Buyers are demographically younger, have a higher education level than previous buyer groups, tend to buy more expensive properties than previous groups, and are computer literate.

In fact, they have integrated the use of the Internet into their lifestyles. They want MORE and BETTER information ---- and they want it immediately available --- they don't want to have to call a Realtor to ask for it -- they expect it ON-DEMAND and ONLINE.  [See:  "Buyers Have Changed -- But Not Realtors?"]

According to the National Association of Realtors, 74% of Buyers go to the Internet to search BEFORE they contact a Realtor; and beginning in 2005 --- a new trend ---  more Buyers found their property on the Internet than through a Realtor.  

If your property fits their search criteria, but doesn't provide the information they want on-demand .... they will pass you by ... and analyze and digest the information about properties that DO provide the information they are looking for. 

So..... the buying profile is clearly to expect on-demand data, and your Realtor's strategy is to provide limited "teaser" information and wait for the buyer to contact them so they can speak to them "in person"? 

Or,  they are placing print ads in the newspaper or broker-sponsored magazines distributed in grocery stores?

Can you afford to ignore 74% of the online target market?