SELLERS BELIEVE
FULL COMMISSION
= FULL SERVICE
It's
going to be increasingly difficult to hang onto that full 6% commission.
One
of my Realtors said to me, "Judith, you defend my 6% commission position. Its not an issue when I'm presenting a SMARTePLAN
as part of my marketing plan in a listing presentation"
Sellers
know that Buyers are now "e-enabled". So what will you do? You are going to have to expand your service
options past the discounters. What value-added services do you bring to the table?
What
NEW "eTools" can you use on their property to promote their listing and make it stand out from the 42,000 other listings
posted on the MLS?
If the
only eTool you are using is posting the listing and photos onto MLS, that's no longer going to be good enough to get listings
from network savvy Homesellers of high end residential properties.
You're
looking at diminishing returns. [See:
Buyers Have Changed, But Not Realtors?]
You
need new tools for this changed marketplace.
SMART SERVICE
TO REALTORS
+ SMART SERVICE TO SELLERS
+ SMART SERVICE TO BUYERS = SMARTePlans
