Buyers are demographically younger, have a higher education level than previous buyer groups, are buying more expensive properties, and are computer literate.

In fact, they have integrated the use of the Internet into their lifestyles. They want MORE and BETTER information and they want it immediately available --- they don't want to have to call an Agent and ask for information -- they expect it ON-DEMAND and ONLINE.  ["Buyers Have Changed -- But Not Realtors?"]

74% of Buyers (per NAR)  go to the Internet to search BEFORE they contact a Realtor; and starting in back in 2005, more Buyers found their properties online than through a Realtor.  Hellooo this is from 2005???!! and the changes and innovations have progressed at warp speed SINCE THEN.  Are you still conducting your core business with pre-2005 information delivery systems ... to Agents... to Consumers ... about your properties?

If your listed properties fit their criteria, but don't provide the information Buyers want on-demand .... they will pass you by ... and analyze and digest the information about properties that DO provide the information they are looking for. 

So..... the buyer's profile is clearly to expect on-demand data, and your strategy is to use "teaser" marketing techniques, and print ads, and wait for them to contact you?  Can you afford to ignore 74% of the online target market?