How it Works
A SMARTePLAN is an integrated online floor plan pictorial, that is made a part of the MLS listing, and is accessible
by both Agents and Consumers.
The floor plan has embedded photos inside it, and is linked to the Amenities list. A viewer can seamlessly click
between the floor plan, the photos and the amenities list to view the entire property online, and print copies if desired.
An inter-active floor plan can also be created that allows a potential buyer to arrange furniture and move walls in the floor
plan .... online ... directly off of our MLS.
Below is the sequence of how a SMARTePLAN progresses from paper to online.
Step 1 - Measurement
Step 2 - the RoughOut
Step 3 - Amenities Text
Step 4 - Ready to
Proof
Step 5 - Embedding Photos
Step 6 - Arrange Furniture / Move Walls
Step 7 - Upload and Online
Step 8 - Write Online Brochure & Index it To Google
Step 1 - Measurement
The property is measured onsite. We can measure (& sketch) about 1000 sq ft per
hour. So, a 3000 sq ft house would require us to have est. 3 hours on-property to take measurments.
Step
2 - the RoughOut
Within 24 hrs of taking measurements, we endeavor to email the Realtor a RoughOut. The Roughout is
where we put all the walls together by drawing to-scale. The Roughout provides hard-copy documentation of the room sizes.
A RoughOut
is where we outline the layout and put all the walls together, and this provides two significant benefits to Agents:
(1) Each room has a vertical and horizontal
measurement, drawn to scale.
(2) We provide a "birds-eye" view. Sometimes it is difficult to determine how a room
should be measured --- or where does one room stop and another begin? In this instance, we provide multiple measurement
lines for review. Look at the front hall in the sample.... different color lines give "what if" measurements for
the Realtor to determine which is correct for this property.
CLICK HERE TO SEE A SAMPLE ROUGHOUT
Step 3 - Amenities Text
Once the RoughOut is sent to the Listing Agent, I start creating the Amenities
text if that was requested as part of this job.
Having me do the Amenities text is an extra charge, but as I'm going thru the property measuring, I can also capture
the features and type them up for you.
CLICK HERE TO SEE SAMPLE AMENITIES TEXT
As you can see, my amenities text
style is fairly detailed and saves you a lot of time, both in collecting the information, as well as typing it up.
Step 4 - Ready to Proof
Whether I create the Amenities Text, or obtain a copy of yours, the floor plan is carefully
reviewed to insure the features reflected in the text are portrayed in the floor plan drawing. Once the drawing is completed,
it is emailed to the Realtor for proofing and approval.
Est. time from "Measurement" to "Ready to Proof" is 48-72 hrs (depending on the size
of the property).
Step 5 - Embedding Photos
Your approved photos for this property are embedded into the floor plan in the
same sequence as the photo gallery display on MLS.
An blue arrow is inserted into the floor plan for each photo. The arrow indicates where the photographer
was standing and what direction they were aiming when they took the photo. Clicking on the photo launches the
photo, which is captioned with the amenities text for that room.
Step 6 - Arrange Furniture/ Move Walls
If desired, a second interactive
floor plan is created, which shows the location of the electrical outlets in the major rooms. Its purpose is to allow a potential
buyer to arrange furniture, utilizing a menu of pre-drawn furniture icons, and move walls around in the floor plan.
This 2nd floor plan also loads onto the MLS record and is available online as part of the property listing. Very easy
... very simple.
Step 7 - Upload and Online
Once the
photos are set, I upload the files onto MLS and then test all the links from both the Agent's side of Tempo and
the Consumer side of HAR.com.
Step 8 - Write Online Brochure and Index It to Google
Increasingly buyers are using Google
and other search engines to type in their requirements for a new home. I create an online brochure with the photos and
floor plan. Within the brochure text I insert key phrases most people will use to find that property .. and index it to Google.
So when buyers are using generic phrases like ..."4 bedroom near airport" YOUR property shows up on Page 1 of Google.
You receive a report run on Google that tells you precisely the long tail search phrases used and the google results for page
one. This is emailed to you and both you and seller can REPEAT the results by inputting the search strings into Google and
seeing the property show up on Page 1 again and again. This is a POWERFUL addition to your marketing plan that brings
interested buyers directly to your property.
YOU ARE ONLINE AND READY TO GO!
SMART SERVICE TO SELLERS + AGENTS = SMARTePLANS
